India’s
largest Decathlon store blends multi-sport arenas, coaching programmes,
circular services and immersive retail for a 360° sport experience
- 60,000
sq. ft. flagship brings all sports under one roof, redefining Bengaluru’s
sporting experience. - Largest
store in India combining innovation, sustainability and community
engagement - Coaching
programs and community spaces turn the store into an experiential sports
ecosystem.
Bengaluru, December 01 2025 : Decathlon, one of the
world’s leading multi-sports brands, today unveiled its revamped flagship store
in Whitefield, a future-ready, holistic sport ecosystem designed to transform
how Bengaluru plays, learns and experiences sport. As the largest store in
India, the new 60,000 sq. ft. flagship integrates multi-sport infrastructure,
expert coaching, community spaces, sustainable circular services and next-gen
retail innovation under one roof. This investment reinforces Decathlon’s
commitment to making sport accessible for all and building affordable,
community-centric sports infrastructure across India.
The store features a comprehensive Omni Services Zone
offering Second Life, a Level 3 Workshop, personalisation, and design stations.
It also includes enhanced trial areas, immersive showrooms, and dedicated
Try-Buy zones for hands-on exploration. Designed as a community sports hub, the
store will host coaching sessions for kids and adults across Basketball,
Football, Skating, Pickleball, and Gymnastics, along with workshops, a kids’
zone, a yoga and dance studio, weekly cycling and running meetups, sports
birthday parties, and workshops across various sports.
The first floor of the two-storey retail store
features 29,000 sq ft. of state-of-the-art, fully air-conditioned multi-sport
arenas, surrounded by immersive product showrooms that encourage customers to
try, test, and experience products before they buy. As a testing ground for
innovation, the flagship integrates next-gen retail experiences including
RFID-enabled journeys, mobile checkouts, and a unified commerce model that
seamlessly connects the Decathlon app, website, and store — ensuring an
effortless and integrated sporting experience for every customer.
Commenting on this milestone, Sankar
Chatterjee, CEO, Decathlon India, said, “Sports has evolved significantly
in India over the last ten years, and we have witnessed this transformation
closely. The KPMG report notes that the pay-and-play facilities (‘turfs’)
industry is growing strongly. With more people actively choosing to play
sports, our larger objective of strengthening the sports ecosystem through our
playgrounds is further amplified. Through this, we create inclusive,
multi-sport spaces that bring families and neighbourhoods together.
Speaking about the store, he further added,
“Through this revamp, we are redefining what modernisation means for us. Our
approach goes beyond technological and architectural upgrades; it blends our
physical retail strength with our growing digital and circular capabilities,
including repair, resale, and buy-back. It’s about making every Decathlon
outlet smarter, more sustainable, and deeply aligned with the evolving needs of
our customers and the planet.”
Gilles Gaudemard, India Retail Leader, Decathlon India, said, “India’s sports retail sector is
evolving rapidly, driven by a new generation of users who expect accessibility,
expertise, and immersive in-store experiences. This store revamp is a step
towards that future, where we are bringing an elevated retail format that
prioritises experience, expert guidance, and omnichannel convenience. Bangalore
has always been ahead of the curve, and this expansion strengthens our
commitment to serve this dynamic and fast-growing sporting community”
Through Decathlon’s Circular Business Initiatives, the
store unites eco-conscious services under one roof: a buyback and Second Life
program that gives pre-loved gear a new purpose, expert repair. The maintenance
services also encourage a “repair, not replace” mindset, and eco-mobility
features that promote walking and cycling. Supported by responsible operations
in waste management and energy use, these efforts make sustainable choices
simple, accessible, and rewarding, reflecting Decathlon’s vision for a truly
circular and inclusive future for sport.
The Whitefield store, first opened in 2012 as one of
the brand’s earliest stores in India, has welcomed more than 1.1M
customers, each part of Decathlon’s journey to make quality, affordable
gear accessible to everyone.
ABOUT DECATHLON
A global multi-specialist sports brand catering to
beginners and top athletes, Decathlon is an innovative maker of sporting goods
for all skills. With more than 100,000 teammates and 1,700 stores worldwide,
Decathlon and its teams have been working ever since 1976 to fulfil an ongoing
ambition: Move people through the wonders of sport, to help them be
healthier and happier in a sustainable future.
