Chennai, 9th Dec. 2025 : Texvalley,
one of Tamil Nadu’s significant integrated marketplaces with a built-up area of
20 lakh sq. ft., is undergoing a decisive shift in its trajectory as it
prepares to emerge as a comprehensive retail, lifestyle and family
entertainment destination.
Located strategically at Erode and promoted by the Lotus
Group and URC Group, Texvalley has built a strong legacy as a
textile and wholesale powerhouse all these years.
The transformation aims to expand this strength into a
broader, future-ready consumer ecosystem that reflects the aspirations of young
millennials and Gen Z shoppers who are driving the new wave of retail growth in
Tier-2 and Tier-3 markets, especially in the Kongu region.
Reflecting on the transformation, Mr. Kabilan
Devarajan, Chief Executive Officer of URC Group, said “Texvalley has been
a symbol of Erode’s pride, reflecting entrepreneurial spirit and textile
heritage. The current phase marks a forward-looking step, designed to ensure
that Texvalley remains relevant and competitive for the next decade by tapping
into the consumer demand emerging across Western Tamil Nadu”.
Texvalley’s makes it uniquely placed to serve a vast
and diverse consumption catchment. In addition to Erode’s residential and
commercial clusters, the destination draws potential footfalls from
Gobichettipalayam, Bhavani, Perundurai, Sangagiri & Tiruchengode, along
with key pockets of the larger Tiruppur region such as Avinashi, Palladam,
Kangeyam and Vellakoil.
Its influence additionally extends to the
Karur–Paramathi-Velur belt, Aravakurichi, Namakkal and important nodes across
Salem including Rasipuram, Omalur, Yercaud and Mettur.
This depth of catchment, coupled with the absence of
large integrated retail and entertainment destinations in the region, positions
Texvalley to evolve into a landmark of regional consumption.
The transformation is being led by Miles2Go Consulting
Services, a Chennai-based retail consulting and consumer strategy firm founded
by retail industry veteran Mr. S. Shriram.
Under this collaboration, Miles2Go is anchoring
Texvalley’s comprehensive rebranding, long-term strategic roadmap, improved
zoning and modern layout planning, diversification of the retail mix, creation
of entertainment and leisure districts, and development of a strong marketing
and events framework aligned with regional cultural and festive cycles.
The mandate includes a 10–15-year vision plan that
aims to enhance visitor experience, increase dwell time, improve navigation and
introduce curated interactive elements that appeal to youth and families while
retaining Texvalley’s strengths in trade-driven retail
Speaking about the repositioning, S. Shriram,
Founder and CEO of Miles2Go Consulting Services, observed “Tier-2 India
today demands modern retail environments that balance aspiration with
affordability and accessibility.
Texvalley’s scale, location and deep-rooted trade
ecosystem gives it an incredible advantage unmatched by most regional
destinations, and that the vision is to reshape Texvalley into an
influential retail and leisure landmark that seamlessly integrates shopping,
dining, entertainment and cultural experiences”.
Kabilan emphasised
“With Miles2Go’s strategic guidance, the development is not just being upgraded
but is being thoughtfully reimagined to serve both traders and consumers”.
Shriram added that the
transformation is intended to be data-driven and evolutionary, allowing
Texvalley to adapt to consumer expectations while building long-term loyalty.
A dozen F&B opportunities are in the anvil,
alongside interesting events for women, men and kids during the upcoming
holiday and festival seasons in Dec. ’25 & Jan. ’26.
Over 2,000 persons are currently employed directly and
indirectly at the Texvalley premises and this number is expected to double by
exit FY 2027.
What Retailers have to say
A senior leader of a national apparel brand evaluating
Texvalley’s ready to-launch Avenue Malls spread over 3 lakh sq. ft.
said that Tier-2 India has become one of the industry’s strongest growth
engines. He noted that shoppers outside metros today expect the same quality,
service & brand experience, and destinations like Texvalley provide the
scale and infrastructure retailers look for.
A family entertainment operator who has completed
fit-outs at the ready-to launch Avenue Malls added that Texvalley’s
upcoming redevelopment will further catalyse demand and improve cross-category
conversions.
The retail community within Texvalley has responded
positively too, to the new direction.
An existing tenant at the Global Market –
the B2B and B2C shopping centre at Texvalley campus, said, “footfalls are
increasingly driven by young families and aspirational consumers and that the
renewed focus on brand visibility, entertainment and food offerings is expected
to significantly strengthen weekend and festive-season performance.
Similarly, a brand that recently launched its store at
the Global Market Mall remarked that its Erode store is
already outperforming projections, demonstrating the appetite for branded
retail in the region”.
With its robust promoter backing the eponymous URC
Group and the Lotus Group, vast catchment access, integrated wholesale–retail
ecosystem and renewed focus on experience-led development, Texvalley is poised
to redefine the retail geography of Western Tamil Nadu.
About Bharath – India 2 / Tier 2/3/4 towns
India’s smaller cities are witnessing a remarkable
shift in consumer behaviour, with organised retail formats expanding rapidly
across categories such as fashion, lifestyle, dining, electronics, sports and
entertainment.
With improved incomes, brand awareness and lifestyle
aspirations, Tier-2 markets are now delivering conversion rates and throughput
comparable to, and often stronger than, those in metropolitan cities.
Retailers entering these markets highlight lower
operating costs, faster store breakeven times and the advantage of
community-driven loyalty as key reasons for expansion.
The project’s long-term repositioning, supported by
deep category expertise and strong local understanding, is expected to elevate
Erode as a centre for fashion, lifestyle, entertainment and regional retail
tourism, creating a destination that will resonate with consumers, traders and
brands for years to come.
Visit https://www.texvalleyindia.com/
to know more.
