INDIA, Bengaluru – 17th December 2025 : In its continued effort to simplify and elevate the in-store payment
experience, Razorpay POS, the
offline payments arm of the fintech major, today launched Razorpay
Growth Dynamic QR (DQR), a next-generation POS device that aims to
make the retail checkout experience smoother. Designed for high-volume
retail stores, Quick Service Restaurants (QSRs), and premium stores, Growth DQR
brings deals and discounts, joining the store’s rewards program, using or
claiming reward points, and UPI payments onto a single,
customer-facing screen that handles everything.
Staff juggle billing, reward points, discount
discovery, and payments while queues build up, leading to skipped rewards
journey and undiscovered offers at the checkout counter. In
conversations with retailers, a consistent theme emerges around loyalty
programmes not delivering their full potential. While customers do accumulate
rewards, many never end up using them because redemption is either not visible
or feels cumbersome at the checkout. Retailers also point to crowded counters
and manual processes slowing down operations and adding avoidable strain on
staff. Especially in quick-service environments, merchants often feel forced to
make a trade-off at the point of payment – either move customers through
quickly or take the extra moment to acknowledge loyalty – rarely able to do
both seamlessly.
With a sleek and premium 10-inch dynamic
display, Razorpay Growth DQR shows personalised offers and reward
options in real time, alongside a Dynamic QR for UPI payments. Instead of
multiple devices, standees, and manual prompts, customers see everything they
need on one screen, enter their own details, and complete payment on the same
device. By bringing all checkout workflows onto one intelligent,
customer-facing display, Growth DQR POS devices aim to reduce errors, speed up
the process, and ensure that no opportunity is missed at the last mile.
Growth DQR enables retailers to move from a
“payment-only” counter to a checkout that consistently drives
measurable outcomes:
- Better
discovery at the counter: Real-time,
personalized offers are surfaced directly on the dynamic display, instead
of being buried in apps, SMSes, or post-payment scratch cards, where they
are often overlooked and rarely redeemed - Lower
cost, less clutter: Replaces multiple
devices with one sleek unit, reducing the cost of buying and maintaining
multiple systems - Fewer
errors, smoother ops: Customers
self-enter details and pay on one screen, improving accuracy and reducing
queue spillover - Faster
checkout at scale: Parallel cashier and
customer workflows speed up queues and serve more customers during peak
hours
Commenting on the launch of Growth DQR, Rahul
Kothari, Chief Operating Officer, Razorpay, said, “Anyone who has stood behind a retail counter knows how much happens
in those few seconds, billing, offers, reward checks, payments, all while a
queue waits. Store teams do their best, but the experience often becomes
rushed, and meaningful engagement gets lost.”
Kothari further added, “Razorpay Growth DQR is designed to support that frontline reality.
By bringing offers, rewards, and UPI payments onto one simple, intelligent
screen, we’re helping businesses focus on serving customers, not managing
devices. We want every checkout to feel smoother, more personal, and ultimately
more rewarding, for both customers and the businesses that serve them.”
With Growth DQR, Razorpay POS continues its momentum
towards an efficient in-store checkout experience for India’s businesses.
Together with recent launches like India’s first Self-healing POS
devices, industry-first AI-powered Razorpay Recon to automate reconciliation
for businesses, Q-Zap, a queue-busting suite for zero queues and faster
checkouts, it reflects a continued focus on reliability and better customer
experiences.
About Razorpay POS: Razorpay POS, the
offline payments arm of Razorpay, is a comprehensive payment solution that
empowers businesses to streamline their offline payment processes, enhance
customer satisfaction, and enable businesses to give their customers a superior
in-store checkout experience. With state-of-the-art devices like mPOS, Dynamic
Soundbox, Android Smart POS, POS Mini, and Pin-on-Mobile, Razorpay POS focuses
on helping businesses operate effectively. Through the acquisition of Ezetap
(now Razorpay POS) in August 2022, Razorpay forayed
into the world of offline payments. With this vertical, Razorpay has
evolved into an omnichannel payment and banking platform for businesses
that helps Indian businesses with comprehensive and innovative solutions built
over robust technology to address the entire length and breadth of the payment
and banking journey for any business.
