Mumbai: November 28, 2025 : The Indian Association for Gold Excellence and Standards (IAGES),
the country’s first industry-led Self-Regulatory Organisation created by and
for the gold industry has appointed boutique firm Actimedia PR & Digital as
its pan-India communications and digital partner.
IAGES is a self-regulatory organisation that’s
building compliances by & for the industry, by adopting best practices
verified by a third-party assessor and assuring & ensuring & ensuring
Trust and Transparency in the entire gold value chain.
“IAGES is an industry-led initiative, first-of-its
kind organisation in India that will reshape our gold industry with its
standard code of conduct built on the tenets of credibility, authenticity and
responsibility. For both retailers and consumers, this marks a turning point in
the way India sells and buys gold. We are delighted to have Actimedia use their
extensive brand building expertise to partner us through this journey,” said
Kaushlendra Sinha, CEO, IAGES.
Actimedia PR & Digital is a leading boutique
lifestyle communications agency that has worked with some of the biggest and
most impactful brands in India and globally for almost three decades now.
Actimedia is also the exclusive Indian representative at the global Travel
Lifestyle Network (TLN).
“IAGES has just begun an incredible journey to change
the landscape of India’s highly fragmented yet hugely potential gold sector for
the better with its accreditation directive. We look forward to building an
engaging narrative for the brand and amplifying its vision and mission across
India.” Said, Amitabh Saksena, Founder & Director, Actimedia PR &
Digital.
IAGES provides a trusted sign of assurance,
transparency, and trust once a jeweller is accredited and found compliant,
giving consumers complete confidence that it is a great place to buy.
