Pune | November 28, 2025 : Gera Developments Private Limited (GDPL), one of India’s
most-trusted and innovation-led developers, today unveiled Gera’s Avive
Towers, the flagship project in its newly introduced WellnessCentric
Homes portfolio. With this launch, GDPL introduces India’s first
behaviour-led residential wellness category, built on design, amenities, expert
guidance and community support.
The project brings together India’s leading wellness
experts Yasmin Karachiwala for Pilates, Nisha Millet for Aqua Endurance
Aerobics, Prana Yoga with Ananda, a Branded gym with Personal training and
Nicole Kedia for Nutrition, to create a residential community where daily
wellness becomes natural and achievable.
Spread across 6.91 acres in East Kharadi,
Gera’s Avive Towers introduces a behaviour-led model of wellness living
supported by GDPL’s proprietary 3-Tier Habit Infrastructure—Nudge,
Support, Sustain. This framework uses design cues, wellness amenities,
continuous expert guidance and personalised programmes to help residents build
consistent wellness habits.
Speaking about the launch, Rohit Gera,
Managing Director, Gera Developments, said, “Urban life makes it difficult
to stay consistent. WellnessCentric Homes were created to provide an
environment where people can maintain healthier routines without friction. At
Gera’s Avive Towers, design, expert guidance and community together make
wellness more natural.”
Gera’s Avive Towers incorporates wellness-driven
architecture, including Zen pods, mindfulness zones, green terraces,
biophilic elements, large windows and airy layouts that maximise natural
light and ventilation. Wellness-focused amenities include a Branded
Gym, Pilates Studio, Aqua Endurance Aerobics Pool, Yoga Studio, nutrition café,
and courts for pickleball and badminton, supported by a full spa and
community fitness groups.
Nisha Millet said,
“Integrating Aqua Endurance Aerobics into a residential community is a
forward-thinking step that makes long-term fitness accessible.”
Expressions of interest for 3, 3.5 and 4 BHK homes
with private plunge pools or sundecks at Gera’s Avive Towers, starting from
₹1.26 crore, are now open.
About Gera Developments Private Limited
Gera Developments Private Limited (GDPL), a reputed
brand for over 50 years, is one of the pioneers of the Real Estate business in
Pune. Recognised as the creators of premium residential and commercial projects
in Pune, Goa and Bengaluru, the brand has established a global presence through
developments in California, USA. GDPL prides itself on providing long-term
value to customers, by having a distinct customer-first approach. The
philosophy at Gera of “Let’s Outdo” rests on the trinity of Innovation,
Transparency, and Enhanced Customer Experience. It is at the heart of Gera’s
effort to infuse innovation and transparency in Real Estate and home building,
with an unwavering focus on meeting the shifting lifestyle dynamics of their
customers, while upholding the premium living experience. Accordingly, there
are many ‘firsts’ that stand to Gera’s credit.
The company introduced a 5-Year Warranty on Real
Estate, consisting of Preventive Maintenance & Repairs, and provision of
insurance on buildings way back in 2004 for the first time in India. RERA mandated
the same only in 2017. Gera also introduced India’s first and only 7-year
warranty in Real Estate. They have designed and launched a pathbreaking
concept, the award-winning ChildCentric® Homes, which revolutionised the Real
Estate sector for both, the developer and the home buyer. Other revolutionary
and highly successful product lines have been IntelliplexesTM, SkyVillasTM, and
The Imperium series. In their 50th year, the company launched yet another
first-of-its-kind industry initiative—Gera’s Home Equity Power—by providing
financial flexibility to customers to withdraw funds from their prior payments
to meet financial emergencies.
These products are matched by the services of the
GeraWorld® Mobile App, which brings speed, convenience, and transparency to the
buyer, enhancing customer experience. Gera has also launched the Club Outdo
initiative, a tech-driven loyalty and referral program that provides multiple
benefits, offers, and community engagement opportunities to existing and new
customers.
The company emphasises delivering value-added
experiences to customers, with projects designed around the evolving needs of
their customers. Driven by trust, quality, a customer-first mindset, and
innovation, the brand has won several national and international awards on
both, the product and service fronts.
Gera continues to be ranked amongst the Top 50 Great
Mid-Size WorkplacesTM 2024 in India by the Great Place to Work® (GPTW)
Institute for seven years in a row. This year, we have also been proudly
recognised as one of India’s Best WorkplacesTM in Real Estate Industry and
India’s Best WorkplacesTM in Building a Culture of Innovation for All.
Gera envisions raising the standards of Real Estate in
India. As we redefine new standards of service orientation, product innovation,
real estate marketing, and brand building, we are consistently generating fresh
value for its stakeholders, while setting new benchmarks for the industry.
Please visit www.gera.in for more information
